Digital Advertising Tops TV in the U.S. for the First Time. Is your business ready to take the next step with digital advertising? Find out how we can help.
Digital Advertising Sales in Billions
National and local TV Sales in Billions
Advertising Age explains in their article the surge in digital marketing revenue and it isn’t surprising. In addition to slumping TV ads, print ad sales are expected to decrease by 13% to $18 billion, and radio will decline by 4% to $13.5 billion. The shift to digital marketing strategies like social media marketing and email marketing are a natural fit with today’s mobile and always connected lifestyle. Now you can target specific demographics of potential consumers with laser precision. The ROI (return on investment) in most cases is about 5:1 as pointed out by web strategies . That means in a lot of cases you should expect to make $5 for every $1 spent on digital marketing. Not every business is the same so there will always be some trial and error involved to find out what works best and that’s where following the analytics and data of your efforts comes in handy. When you find that sweet spot where you are making an impact with your marketing strategy you can focus more in that campaign to increase your ROI.
Lets look at some examples of digital marketing tools that work well standalone or together synergistically.
Graphic Design
You need to incorporate eye catching and visually appealing graphic designs
Video
A great alternative to graphic design is video
Email Marketing
Following up with qualified leads like past customers/clients is a must
Social Media Marketing
With billions of connected and potential clients/customers literally a click away social media marketing is a must.
Schedule an appointment with Blue Frog Web Design to talk about your digital advertising options. We are eager to help your brand find new customers/clients with highly targeted ads today.