Let’s Review Your Business Name

Before you put on your designer hat, let’s take a step back and review your company name. The name you choose doesn’t just send a strong branding message, but it also influences how your design comes across visually. A beautiful logo is all about artistic balance, and an awkward or lengthy name can make it challenging to find the proper proportions. The shorter you can keep your business name, the better. Try to avoid including legal extensions like Inc, LLC, etc. Short and sweet isn’t just an advantage in design but also makes your brand name easier to remember. The same goes for your company slogan if you incorporate one.

Choose the Right Color

The next step is to think about color choice. Don’t make the mistake of thinking of color as a visual tool to make your branding prettier. It’s a vital messaging aid as well. Each color evokes a different feeling and meaning, so you must choose a color that aligns well with what your business does and stands for. For example, yellow evokes a sense of calm and mindfulness. Naturally, this is a suitable branding color choice for a meditation app or studio. Make sure you study the meaning of different colors and only choose the core color palette for your logo. Of course, you can play around with the intensity and hues of those colors in your design.

Decide Whether You Want to Include an Icon or Not

There are many types of logos, from brandmark to text only to combination marks and emblems. Decide what suits your business best. This is an excellent time to review what your competitors are doing. This is not to say that you must copy their design, but it indicates what works in the industry and what doesn’t. The best way to find out what looks best for your logo is to try many different concepts. Use a free logo design application like Logo Creator to see what your logo looks like with varying icons of style. To ensure your logo is memorable and timeless, use a simple icon with clean lines and simple shapes. 

Fonts Tell a Story

Don’t do so when choosing a font for your logo based on aesthetics. In the same way, different colors tell a different story, and fonts also evoke emotions. Many fonts exist, from serif to san serif, script, and more obscure font families. That might be the best choice if you are going for modern, clean, and universal sans serif. Try different fonts and see how they pair with your logo. If you consider incorporating your tagline, ensure the business name and slogan fonts pair well together.

Put Your Logo Through a Stress Test

For your logo to be professional and timeless, you must ensure it looks good in all sorts of circumstances. Sometimes, your logo can only be displayed in black and white, so you must test it in black and white and grayscale. Another critical factor is scale. As your business grows, you might want to display your logo on billboards, car decals, etc. Before you finalize your logo, test it by extreme sizing. Will your design look good when it’s reduced to the size of a favicon or scaled up to a poster size? If your logo survives these tests, you will have a winner.

Now It’s Time to Put On Your Creative Hat

You have to roll up your sleeves and put in the work regarding design. Whether using a logo maker application, Illustrator, or directing a designer, keep the best practices highlighted in this article in mind. Don’t rush the process; try lots of different concepts, and make sure you have an unbiased feedback loop you can trust. As you develop and refine your logo, you’ll get closer to the final idea with every concept you try.